Samsung claims its latest product, which it calls revolutionary, realizes the company's mission to create "a single device that can fulfill the role of both an indutry leading smartphone and a high-end compact camera." The Galaxy SIV Zoom features a 16-megapixel rear-facing camera with 10x optical zoom, which is activated by twisting the lens's housing or ‘Zoom Ring' -- like on a DSLR camera.
Samsung has also assigned other phone and camera operations to the zoom ring for ease of use and speed of access such as photo sharing and filter selection.
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