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Samsung overtakes Apple in chip orders

Written By chandra sekhar paturi on Thursday, 24 January 2013 | 00:31

Samsung overtook Apple as the top worldwide semiconductor customer last year in the latest metric that lists the South Korean giant ahead of its biggest competitor, analyst firm Gartner reports.
Samsung and Apple together consumed $US45.3 billion of semiconductors last year, an increase of $US7.9 billion from 2011, representing 15 per cent of total semiconductor demand, but the total semiconductor market decreased by 3 per cent overall.
The top 10 companies including Lenovo, Toshiba, HP and Dell, demanded $US106.4 billion of semiconductors last year, to account for 36 per cent of total semiconductor vendors’ worldwide revenue of $US297.6 billion.
However, of the top 10 companies, Nokia’s semiconductor demand contracted most.

“Although Samsung and Apple continue to go from strength to strength, other leading electronic equipment makers fared less well, and six of the top 10, HP, Dell, Toshiba, Cisco, Nokia and others, reduced their demand in 2012,” said Masatsune Yamaji, principal research analyst at Gartner.
“The PC market still represented the largest sector for chip demand, but desktop and mobile PCs did not sell well, as consumers’ interest shifted to new mobile computing devices like smartphones and media tablets.
“This shift caused a substantial decrease in semiconductor demand in 2012, as the semiconductor content of a smartphone or a media tablet is far less than that of a PC” he said.


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